Research Library
ADDENDUM
Competitive Pricing Destruction Matrix
Research Date: 2026-03-18 — Demonstrating why the Law flat-rate modular model is a “no-brainer” at every firm size, against every competitor.
1. Competitor Pricing
1.1 Published Pricing Data
| Provider | Tier 1 | Tier 2 | Tier 3 | Tier 4 | Notes |
|---|
| Clio | $49 (EasyStart) | $89 (Essentials) | $129 (Advanced) | $159 (Complete) | Most widely adopted |
| CASEpeer | $79 (Basic) | $109 (Pro) | $139 (Advanced) | — | PI-focused; most PI firms pay $109+ |
| SmartAdvocate | $65 (Standard) | ~$50 (100 users) | ~$40 (500 users) | ~$30 (1000+ users) | Volume discounts |
| Filevine | $39 (Team) | $65 (Pro est.) | $87 (Enterprise est.) | — | Custom pricing varies widely |
| Litify | ~$100 est. | ~$125 est. | ~$150 est. | Custom | No public pricing; 10-license minimum |
Our Pricing (AttorneyOS)
| Configuration | Monthly Price | Description |
|---|
| 3 modules (Starter) | $402/office | e.g., Case Manager + Documents + Deadlines |
| 5 modules (Professional) | $599/office | e.g., + Medical Referrals + Lien Tracker |
| 8 modules (Advanced) | $802/office | e.g., + Insurance + Client Portal + Pipeline |
| 14 modules (All-In) | $1,377/office | Everything |
2. The Destruction Matrix — Firm Size Comparison
2.1 Five-User Firm (Solo + 4 Staff)
| Provider | Per-User Price | 5-User Monthly | 5-User Annual | vs. Law 5-mod |
|---|
| Clio Advanced | $129 | $645 | $7,740 | +8% more |
| CASEpeer Pro | $109 | $545 | $6,540 | -9% less |
| SmartAdvocate | $65 | $325 | $3,900 | -46% less |
| Filevine Pro | $65 | $325 | $3,900 | -46% less |
| Litify | $125 | $625 | $7,500 | +4% more |
| Law (5 mod) | — | $599 | $7,188 | — |
Verdict at 5 users: Law is competitive with Clio/Litify at entry. The moment the firm adds user #6, #7, #8… Law stays flat while competitors climb.
2.2 Ten-User Firm (3–5 Attorneys + Support Staff)
| Provider | Per-User Price | 10-User Monthly | 10-User Annual | vs. Law 5-mod | vs. Law 8-mod |
|---|
| Clio Advanced | $129 | $1,290 | $15,480 | Law saves 54% | Law saves 38% |
| CASEpeer Pro | $109 | $1,090 | $13,080 | Law saves 45% | Law saves 26% |
| SmartAdvocate | $65 | $650 | $7,800 | Law saves 8% | Law costs 23% more |
| Filevine Pro | $65 | $650 | $7,800 | Law saves 8% | Law costs 23% more |
| Litify | $125 | $1,250 | $15,000 | Law saves 52% | Law saves 36% |
| Law (5 mod) | — | $599 | $7,188 | — | — |
| Law (8 mod) | — | $802 | $9,624 | — | — |
Verdict at 10 users: Law destroys Clio (54% savings), Litify (52% savings), and CASEpeer (45% savings) at the 5-module level.
2.3 Twenty-Five-User Firm
| Provider | Per-User Price | 25-User Monthly | 25-User Annual | vs. Law 5-mod |
|---|
| Clio Advanced | $129 | $3,225 | $38,700 | Law saves 81% |
| CASEpeer Pro | $109 | $2,725 | $32,700 | Law saves 78% |
| SmartAdvocate | $65 | $1,625 | $19,500 | Law saves 63% |
| Litify | $125 | $3,125 | $37,500 | Law saves 81% |
| Law (5 mod) | — | $599 | $7,188 | — |
Verdict at 25 users: Absolute bloodbath. Law saves 63–81% across all competitors at 5 modules. Even the All-In bundle at $1,377/mo saves 57% vs. Clio.
2.4 Fifty-User Firm
| Provider | 50-User Monthly | 50-User Annual | vs. Law All-In |
|---|
| Clio Advanced | $6,450 | $77,400 | Law saves 79% |
| CASEpeer Pro | $5,450 | $65,400 | Law saves 75% |
| SmartAdvocate | $2,500 | $30,000 | Law saves 45% |
| Filevine Pro | $3,250 | $39,000 | Law saves 58% |
| Litify | $6,250 | $75,000 | Law saves 78% |
| Law (All-In) | $1,377 | $16,524 | — |
Total annihilation at 50 users: Our ALL-IN package (14 modules, every feature we make) costs less than SmartAdvocate’s most basic per-user pricing for the same firm. Clio would cost $77,400/year — we charge $16,524. That’s a $60,876/year savings — enough to hire another paralegal.
3. Gross Margin Analysis
| Configuration | Monthly Revenue/Office | COGS/Office | Gross Profit | Gross Margin |
|---|
| 3 modules (Starter) | $402 | $55 | $347 | 86% |
| 5 modules (Professional) | $599 | $65 | $534 | 89% |
| 8 modules (Advanced) | $802 | $85 | $717 | 89% |
| 14 modules (All-In) | $1,377 | $110 | $1,267 | 92% |
| Metric | Industry Median | Law (Wormhole) |
|---|
| SaaS Gross Margin | 74–78% | 86–92% |
| Total COGS as % of Revenue | 26% | 8–14% |
4. Feature Gap Analysis
| Feature | Clio | CASEpeer | SmartAdv. | Filevine | Litify | Law |
|---|
| General case management | Yes | Yes | Yes | Yes | Yes | Yes |
| PI-specific workflows | No | Yes | Yes | Yes | Yes | Yes |
| Construction lien tracking | No | No | No | No | No | Yes (Lien Tracker) |
| RE closing workflows | No | No | No | No | No | Yes (Closings) |
| Multi-state lien engine | No | No | No | No | No | Yes |
| AIA contract management | No | No | No | No | No | Yes (ContractEngine) |
| Wire fraud prevention | No | No | No | No | No | Yes (WireShield) |
| Bond claim tracking | No | No | No | No | No | Yes (BondTracker) |
| AI assistant (built-in) | Yes (Duo) | No | No | Yes | Yes | Yes (AI Assistant) |
| Unlimited users | No | No | No | No | No | YES |
| Flat-rate pricing | No | No | No | No | No | YES |
| Cross-vertical support | Partial | No | No | Partial | Partial | YES (all 3 verticals) |
5. The “No-Brainer” Argument at Every Size
For the 5-User Firm
“Clio is $645/month for your 5-person team. We’re $599/month for 5 modules — same price, more features. And when you hire your 6th person? We’re still $599. Clio goes to $774.”
For the 10-User Firm
“You’re paying Clio $1,290/month. We’re $599/month. You save $691 every month. That’s $8,292/year — enough for a part-time paralegal. And we have features Clio doesn’t.”
For the 25-User Mid-Size Firm
“Clio costs $3,225/month. We’re $599–$802/month. You save $23K–$31K per year. We don’t charge per seat. Ever. Add 10 more people next year and pay $0 more.”
For the 50-User Large Firm
“Your Litify bill is $6,250/month. We’re $1,377/month for literally everything we make — 14 modules, every feature. You save $4,873/month. That’s $58,476/year. Enough to hire a senior paralegal.”
6. Market Penetration Scenarios
| Penetration | Offices | Blended ARPU | Monthly Revenue | Annual Revenue |
|---|
| 0.1% | 115 | $596/mo | $69K | $822K |
| 0.5% | 575 | $596/mo | $343K | $4.1M |
| 1.0% | 1,150 | $596/mo | $685K | $8.2M |
| 2.0% | 2,300 | $596/mo | $1.4M | $16.4M |
| 5.0% | 5,750 | $596/mo | $3.4M | $41.1M |
| 10.0% | 11,500 | $596/mo | $6.9M | $82.1M |
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